Lunch Box Session #15 - Blogging for business: worthy words

This is the Fourth Lunch Box Session for 2018. 

The Orchard's mission as a business and events hub is to SEED, NURTURE and GROW Northland enterprises. To help achieve this, we're facilitating a regular talk session where entrepreneurs with developed skill areas can share their 'how to' knowledge, building capability in other small businesses. 

**This session will be LIVE STREAMED via this event page.**

Blogging for business: how to make your words worthy. 

Michael Botur | Michael Botur Professional Writing Services

Learn how to choose useful blog/news content for online publication and use words that enhance SEO. 
Mike will give examples of great content which engages with an audience so your brand comes across as personable and helpful. 

This Lunchbox Session is targeted at anybody who has a need for useful words, from sole traders to SMEs to anybody in charge of publishing words for an organisation, whether a large corporate or a small entity.
Mike will demonstrate:
- Examples of the right words and phrases to make your content more discoverable by search engines
- Free places to publish your words online to leave an imprint
- Methods to brand yourself as an expert in whatever field is important to you
- Ways to frame your words as news

- Understand how to structure a media release
- Take away a checklist helping you understand whether your words are useful or not
- Learn how to influence your online presence
- Understand how to make writing palatable to the audience consuming it, by understanding the best formatting, fonts, and phrasing

Michael Botur of Whangarei offers professional writing services, whether it be the difficult job of transcribing interviews from scratch, or polishing words which have already been created. He has expertise across many types of written material, from print and online news to magazine stories, literary fiction, oral performance and public speaking, blogging, SEO and social media. 

Contact Kayla at The Orchard to learn more OR to nominate a suggested topic or presenter. [email protected]