Social media platforms are arguably the most important customer engagement channels for brands today. They must not be ignored because this is where your customers are hanging out.   In this workshop you’ll learn how to architect both inbound and outbound strategies that will build real relationships and advocates for your brands message.   You’ll learn the four stages of social media marketing success, social listening, influencing, networking and selling.   Social Listening   The most basic function of social media marketing is the management of criticism and praise from customers, prospects and media outlets.   Social Influencing   Social influencing is about establishing you or your brand as an authority by broadcasting content.   Social Networking   The goal of social networking is to earn media mentions and partner with influential people and brands.   Social Selling   It is possible to sell products and services on the social web, if it’s done properly.   Customer Personas   How to create your Customer Persona in order to architect a social media strategy that attracts leads and buyers.   Pillar Posts   These are the foundations of your business and marketing strategy. They set the tone of how you’re going to position yourself across social media platforms and your website.   This workshop will give you the tools to be able to manage and audit the performance of your social media channels.   One-day (approx 6 hours) Date: Thursday 8th November 10am - 4pm Cost: $900 + GST    There may be eligibility for NZTE funding.